I teach AI the way I wish someone had taught me.

Curious first, technical second, human always.

I started making things with AI because I was impatient — with jargon, with demos that never survive contact with a real deadline, with the idea that creativity is something a model does to you.

Today I build content for brands, run workshops for teams who need results rather than theory, and write a weekly letter for people who want one usable idea, not a hype cycle.

My method is simple: start from the work, not the tool. Bring the room along. Keep the taste human.