Discovery call prep questions
Use this before a first call so you're diagnosing, not pitching.
I have a discovery call with [PROSPECT DESCRIPTION — company type, role] about [WHAT THEY REACHED OUT FOR]. Give me 8 questions: 2 to understand their actual current process, 3 to uncover the real cost of the problem (time, money, risk), 2 to understand what they've already tried, and 1 to understand their decision process/timeline.