Prompt library — 18 prompts
Positioning, offers, quarterly focus and the thinking that happens before the doing.
Use this when you can describe what you do but it takes five sentences and still sounds vague.
Help me draft a positioning statement. Inputs: what I do [ONE SENTENCE], who it's for [SPECIFIC AUDIENCE], what makes the approach different [YOUR ACTUAL DIFFERENTIATOR, NOT A GENERIC CLAIM], and the outcome clients get [CONCRETE RESULT]. Give me 3 versions: one direct and plain, one slightly more narrative, one condensed to a single line for a bio.
Use this when your client list is a mix and you need to see the pattern in who you do your best work for.
Based on these past clients [LIST 3-5 CLIENTS WITH ROUGH SIZE, INDUSTRY, WHAT WORKED WELL], help me draft an ideal client profile. Include: company size/stage, the specific trigger that makes them reach out, what makes a client a bad fit even if they can pay, and the language they'd actually use to describe their problem (not industry jargon).
Use this at the start of a quarter so content isn't disconnected from what the business actually needs.
My business goals for this quarter are: [LIST GOALS — e.g. fill 3 workshop spots, launch a new offer, grow email list]. Build a content strategy that supports these: which of my 4 pillars (AI Workflows, Responsible AI, AI Tools, AI Adoption) should get the most weight this quarter and why, and 3 content themes per month that ladder up to the goals.
Use this when an offer keeps growing scope creep and you need to define its edges.
Here's my rough description of this offer: [PASTE CURRENT DESCRIPTION OR NOTES]. Help me clarify it: what specific problem does it solve, what's explicitly NOT included (scope boundaries), and what does a client have to already have in place for this to work. Push back if the offer is trying to be too many things at once.
Use this to organize your own competitive notes, not as a substitute for actually checking competitors' current sites.
Here are notes/screenshots I've taken on how [COMPETITOR NAMES] position themselves: [PASTE YOUR NOTES]. Summarize the angle each one takes and where there's white space I'm not currently occupying. Flag this clearly: this is based only on what I've given you, not live research — I'll verify anything before acting on it.
Use this to keep content strategy anchored instead of chasing whatever topic feels timely that week.
Based on my positioning [PASTE POSITIONING STATEMENT] and the topics I actually talk about [LIST YOUR CORE TOPICS], draft 3-4 messaging pillars — the recurring ideas that should show up across everything I publish. For each, give a one-line description and 2 example headlines that fit it.
Use this once, then hand it to anyone drafting content on your behalf.
Using these examples of my writing [PASTE 3-5 SAMPLES] and these notes on personality [LIST TRAITS — e.g. knowledgeable, dryly funny, never preachy], draft a one-page brand voice guide: tone description, 5 words we are, 5 words we are never, and 3 before/after rewrite examples showing off-voice vs. on-voice.
Use this to plan content at the month level before breaking it into weekly posts.
Plan a [NUMBER]-month editorial calendar. My 4 pillars are [LIST PILLARS]. For each month, assign a theme, list which pillar(s) it draws from, and note any real-world anchor (launch, event, season) it should tie to. Keep rotation balanced — no pillar dominates more than 2 months running unless there's a strategic reason.
Use this before a launch so everything you create in the next two weeks ladders up to one plan.
I'm running a campaign for [OFFER/LAUNCH]. Write a campaign brief: objective (specific and measurable), audience, core message, the 3 content pieces that carry it (and their formats), timeline, and the one metric that tells me if it worked. Keep it to one page.
Use this when your offers have grown organically and no longer form a clean ladder.
Here's what I currently offer: [LIST SERVICES/OFFERS AND ROUGH PRICING]. Help me structure this into a clear tier system: what's in each tier, who each tier is actually for, and where the natural upgrade trigger is between tiers. Flag if any tier is underpriced relative to the outcome it delivers, based on what I've told you.
Use this to see the full client journey, not just individual offers in isolation.
Map my current offers from entry-level to premium: [LIST OFFERS]. For each, note the commitment level (time/price), the outcome delivered, and what naturally leads a client to the next step up. Flag any gap where there's no obvious next offer for a client who's outgrown the current one.
Use this before narrowing focus, so the decision is reasoned rather than reactive to one good client.
I'm considering focusing more on [POTENTIAL NICHE/MARKET]. Help me think it through: what evidence do I already have that this audience has the problem I solve [LIST WHAT YOU KNOW], what would I need to validate before committing, and what would I have to deprioritize to focus here. Don't talk me into it — help me pressure-test it.
Use this when scoping a new workshop before building the actual slides or materials.
I'm designing a workshop on [TOPIC] for [AUDIENCE — role/seniority] lasting [DURATION]. Outline the session: learning objectives (3-4, specific and behavior-based, not vague like 'understand AI'), module breakdown with time allocations, and one hands-on exercise per module. Prioritize practice over lecture time.
Use this before saying yes to a partnership that sounds good in the first conversation.
I'm considering a partnership/collab with [PARTNER NAME/TYPE]. Help me think through it: what does each side actually bring (be specific, not 'exposure'), where could incentives misalign, and what would make this worth doing versus just cross-promoting once. Give me 3 questions I should ask them directly before committing.
Use this when you're spread across too many channels and need to choose where to concentrate.
Here are the channels I could invest more in: [LIST CHANNELS — e.g. LinkedIn, newsletter, YouTube, referrals]. Using a task-first lens — where does my actual audience already spend attention, and where do I have content/format strengths — help me rank these by likely ROI for the next quarter, not by what's trendy.
Use this at the start of a quarter to turn vague ambitions into goals you can actually track.
Help me set 3-4 goals for this quarter across [LIST AREAS — e.g. content, revenue, workshops, product]. For each goal, make it specific and measurable, and add one leading indicator I can check weekly (not just the lagging outcome metric). Push back if any goal is vague or unmeasurable as written.
Use this before recommending or rolling out an AI workflow to a client or team — it's an adoption-readiness check, not a tool pitch.
I'm evaluating whether [BUSINESS/TEAM DESCRIPTION] is ready to adopt AI in [SPECIFIC AREA — e.g. client communication, content, ops]. Walk through: what's currently manual and well-documented enough to automate safely, where human judgment must stay in the loop, and what would need to be true (skills, tools, process clarity) before automating this responsibly.
Use this before any planning meeting so it produces decisions instead of just conversation.
I'm running a [DURATION] strategy session on [TOPIC/GOAL] with [WHO'S ATTENDING]. Draft an agenda: objective for the session in one sentence, time-blocked segments, and for each segment, the one decision or output it needs to produce (not just 'discuss'). End with a clear next-steps segment.