AI with Maria

Template — Notion

Content Calendar

A single database to plan, draft, and track content across every channel without losing sight of which of the 4 pillars each piece serves.

← All resources

Database properties

Title

TitleWorking title of the piece.

Pillar

SelectAI Workflows / Responsible AI / AI Tools / AI Adoption — forces every piece to map to a pillar before it's scheduled.

Format

SelectLinkedIn post / Carousel / Reel / Newsletter / Blog / Video.

Channel

Multi-selectLinkedIn / Instagram / TikTok / YouTube / Newsletter — a piece can map to more than one if it's repurposed.

Status

SelectIdea → Drafting → Ready for Review → Scheduled → Published.

Hook / Angle

TextOne line: the specific hook or angle, not just the topic. Forces specificity at the planning stage.

Publish Date

DateTarget or actual publish date.

Owner

PersonWho's drafting it — useful once anyone besides Maria is writing.

Source Material

Text / RelationLink to voice memo, client story, or article this piece is drawn from.

Repurposed From

RelationLinks back to the original piece if this is a repurposed version — keeps a visible content chain instead of duplicate ideas.

Performance Note

TextFilled in after publishing — one line on what worked or didn't, feeding the quarterly content strategy review.

Views

  • Calendar view grouped by Publish Date
  • Board view grouped by Status (the working view for drafting)
  • Board view grouped by Pillar (checks pillar balance at a glance)

Sample rows

Stop collecting AI tools

Pillar
AI Workflows
Format
LinkedIn post
Channel
LinkedIn
Status
Published
Hook / Angle
A client had 14 AI subscriptions and zero workflows — the fix wasn't tool #15
Publish Date
2026-08-11
Owner
Maria
Source Material
[Client engagement notes — link]
Performance Note
Highest saves of the month — the specific number (14 subscriptions) is what people quoted back

Why AI detectors don't work

Pillar
Responsible AI
Format
Carousel
Channel
Instagram, LinkedIn
Status
Scheduled
Hook / Angle
The detector flagged a client's own handwritten draft as 87% AI-generated
Publish Date
2026-09-03
Owner
Maria
Source Material
Voice memo 09-01

Task first, tool second, workflow third

Pillar
AI Adoption
Format
Reel
Channel
Instagram, TikTok, YouTube
Status
Drafting
Hook / Angle
Repurposed from the LinkedIn post — same core line, script cut to 3 beats for video
Publish Date
2026-09-08
Owner
Maria
Repurposed From
Stop collecting AI tools

Fill in Pillar and Hook/Angle before a piece moves out of Idea status — those two fields are what stop the calendar from turning into a list of untargeted topics. Review the Pillar board view monthly to catch drift toward one pillar.